Want to pitch your game right away?
How to Pitch to Us
So you’ve made a game and you want to share it with the world. Naturally, you want to make sure you can get it in front of as many people as possible. You even want to make sure it gets reviewed by media outlets and becomes the next big thing.
We understand. That’s what we’re here for. Here you’re going to learn everything you need to know about how to get the game in front of people, how to get them interested, and how to show that your game is perfect for the DANGEN family.
The Initial Pitch
When you’re first introducing your game to a prospective partner, you want to start with the pitch. Before they see any screenshots, watch any video, or touch a single button, you want to hook them.
How do you do that? Simply, with the “elevator pitch”. The elevator pitch is aptly named to describe its intent: “How do I tell you the most important things about my game before you get out of this elevator we’re both trapped in?”
The easiest elevator pitch is to use video game shorthand. We’re all gamers, so invoking the name of a well known title that encompasses your game’s core gameplay. Let’s say your game is a hardcore 2D platformer, but your character can also shoot enemies. You might say “it’s like Mario meets Contra”. In just five words, you’ve given me some idea of what your game is all about.
Even if you don’t have specific video game shorthand on your side, you can always use genre names like “RPG” or “rogue-like” plus modifiers like “stealth” or “shmup”. They might not give the whole picture, but if you told me you were making a “Stealth RPG” or a “shmup strategy RPG”, I’d at least be curious to hear more.
And that’s what you want.
Whittling your pitch down to a single phrase can be difficult, and it will take practice if you’ve never done it before. Try writing a single sentence describing your game. Then try shortening it until you have less than five words.
Once you’ve gotten your memorable, single line pitch, you’re ready for your game to stick in people’s heads.
If you’re meeting one of us in person at an event, you might want to make sure your pitch is clearly spoken and easy to say in just a few seconds. Don’t delve too much into the game’s mechanics. Make sure the elevator pitch is super sharp.
If you’re emailing us, you might want to include a little flourish below the pitch, like a gif of some core gameplay!
You’ve got us interested, your foot’s in the door, and it’s time to give us a taste of the game you’ve poured your heart and soul into. This is where screenshots and trailers come in.
If you’re including screenshots in an email pitch to us, you can provide them in a variety of ways:
- A link to a Google Drive folder
- Attached to the email
- Embedded into the email (make sure they’re not too small!)
Make sure that any screenshots you include are showing core gameplay. You might be especially proud of the artwork in your menus and loading screens, but it won’t give us a better idea of what to expect out of gameplay.
What you want to include might also vary. Does your game have a robust talent tree that features heavily in gameplay? You might want to include a single screenshot of it. Do you have a world map that illustrates the scope of your game? Sure, that might work. Just make sure most of your screenshots are indicative of moment-to-moment gameplay.
Be sure to include at least five screenshots, with 80% of them being of gameplay. The more the merrier, but you don’t have to go overboard. 10 screenshots should be plenty for us to figure out the look of your game.
Do you have a trailer? Upload it to Vimeo or YouTube and provide a link in your pitch email. Make sure the trailer shows gameplay sooner rather than later (within the first 7 seconds). You’re not trying to tease us. We just want to know more about your awesome game!
We’ve seen your elevator pitch, we’ve seen some screenshots, and even a trailer, but there are some things we may still not know about your game. This is your chance elaborate.
Don’t write huge flowery paragraphs describing your game. Instead, use bullet points that specifically highlight the features that make your game exciting.
- 2D Stealth based gameplay
- Earn new skills using a unique point system.
- Use your unique echo powers to find enemies in the dark.
- Customize your character with unique armor sets.
Try to keep each bullet point short and relevant. No two bullet points should be redundant. Write confidently! You love your game. Now you’ve got the chance to show us why!
We understand that while they’re in development, games are in various states of being totally broken. Getting a build together is a little difficult when you’re not done with the game yet.
A build can also be the difference between blowing our socks off and...not blowing our socks off. In this scenario, blowing our socks off is a good thing.
Put together a build that puts the player in the middle of what makes the game so great. Does your game have a really long, story-heavy start? You may not want to put that in your demo build. Are you really proud of the combat, or a particularly mechanic? Try to put together a demo build that shows off exactly what you think makes your game both unique and awesome.
Make sure that the build is easy to pick up and try. Not all games are simple platform action games, but I should be able to pick up a controller and figure it out eventually.
Want to get the build to us? Feel free to link it via Google Drive, or Dropbox. There’s no easier way!
Meeting in Person
Whether you happen by us at an event or you have a meeting planned with us, meeting us in person is a perfect way to pitch your game to us. While an email may seem like a safer, less stressful option, meeting in person tends to leave a pretty strong impression.
Nervous? Don’t be! We’re great big video gaming nerds, just like you. We’re passionate about video games, just like you. We love meeting new people, and we want to meet you! Just remember to speak clearly, and show confidence in your game.
If you see us at an event or party, feel free to come say hi. Tell us who you are and what game you're making. If you have a small business card with links to details about your game, even better!
Pitching Games is Hard
Yep, we know. Pitching games is no easy task. The good news is that you’ve already done the hardest part: make a wicked game! So, why not get in touch?